Why culturevore?

Who is a culturevore?

Culturevore is the title that celebrates the transformation of your consumers to patrons — a person who champions a mission or a cause that advances the “greater good,” thus building a better future.

Simply put, we want your guests to consciously choose to book their events, shop, eat, and make donations to nonprofit institutions and social enterprises that are dedicated stewards of our cultural, natural, and human resources.

More Advocacy for Your Assets

More Consumers Become Your Patrons

Reimagining Stewardship for Future Generations

Maximizing Your Brand, Multiplying Your Impact

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Essential Data for Stewardship Managers

More Advocacy for Your Assets

Culturevore.com is a free online marketplace directory and resource for making the most of your existing revenue-producing assets. Our network advocates for more earned income in an authentic, discrete manner that does not compromise your community mission.

A glowing map of the USA with points of light arching from different cities to show connections.

By joining Culturevore, your institution and mission can benefit more from the resources you already have, and so can more people.

Inspired by process mining and panoptic branding, Culturevore took shape by us asking: How is stewardship working now, and how could we work better? What if we looked holistically at what we offer to all market segments?

Culturevore delivers advantages and rewards, most prominently in identifying and promoting your mission-adjacent amenities and assets for a win-win outcome: turning consequential consumption into a compassionate conviction, and fostering deep, long-term allegiances.

More Consumers Become Your Patrons

PATRONAGE + LEGACY = ADVOCACY
COMMITMENT + RETENTION = LOYALTY
INSPIRATION + MOTIVATION = CONVERSION
ASSESSMENT + PERSUASION = CONSIDERATION
PROMOTION + RECOGNITION = AWARENESS

More than ever, institutions like yours operate in a rapidly changing world. Capturing attention of consumers and tapping into their values is essential if they are to become your patrons.

Through culturevore.com, institutions like yours promote value-driven opportunities for consumers. Our collective assets undeniably offer value-added identities. Culturevores are better stewards who are inspiring consumers to more and better stewardship. 

By positioning mindful consumption as a critical stepping stone to becoming a patron, Culturevore represents an entrepreneurial ecosystem for the stewardship field.

How culturevore turns consumers into patrons: 

  • First, we use Promotion + Recognition = Greater Awareness of your institution and its assets nationwide
  • Second, we connect potential consumers to you for Assessment + Persuasion = Consideration of working with your institution and assets
  • Third, through their relationship with you, the consumer experiences Inspiration + Motivation = Conversion to using your assets
  • Fourth, your continued mindful connection with this consumer leads to Commitment + Retention = Loyalty to your institution
  • Finally, your consumer reaps an exceptionally rewarding relationship aligned with their values; their Patronage + Legacy = Advocacy on behalf of your mission.

Why it matters

Jen Shang, a philanthropic psychologist and co-founder of the Institute for Sustainable Philanthropy has broken down giving motivations into three categories:

  • situation-based, (triggered by sudden changes in the environment and individuals respond by giving)
  • relationship-based, (donors give based on their connection to an organization)
  • identity-based, (giving as a way for the donor to express who they are)

Shang notes: “The little difference there is, where is your eye? Is your eye on the money? Or is your eye on the person?”

When people start contributing not just money, but also time, networks, and brain space, they get more attached to a cause.” “When people give in that way, they become part of the community. So they become part of the ‘we,’” said Shang. When that happens, donors are more likely to think of philanthropy not just as giving, but as receiving. And they’re more likely to stay with it too.